BRANDING-PACKAGING DESIGN

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The packaging design was my re-branding subject in semester 2 (BA HONS ART AND DESIGN GRAPHIC). I had chosen a brand that was not established but known by people in Malaysia which is JAMBU99 by inspiring a new name product which is "FRESHVITA". 

"FRESHVITA" was a combination of words from fresh and vitamin. The reason why I choose the "FRESHVITA" name is I want to show that the drink is fresh fruit drinking juice and contains lots of vitamins. Jambu 99 is the company that comes out with a product of guava drink with a really great teste.  In my design, the logo for JAMBU99 is maintaining as the usual design but I just built a new packaging design for them that can establish better for their costumer.



Design for ORIGINAL


Design for RED GUAVA


Design for PINEAPPLE

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